SEO Training

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.

SEO isn’t just about building search engine-friendly websites. It’s about making your site better for people too. At Moz we believe these principles go hand-in-hand.

This guide is designed to describe all areas of SEO—from finding the terms and phrases (keywords) that generate traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. If you are confused about this stuff, you are not alone, and we’re here to help.

Introduction
Search engine technology
Organic vs. paid search
SEO techniques (Black Hat, Grey Hat & White Hat)
Google Algorithm (Panda, Penguin, Hummingbird) & Penalties

Overview
Keyword analysis tools
Keyword research and analysis
Competitive keyword analysis (SWOT analysis)

Overview
Google tools set up
Web design/development best practices
Coding best practices/optimization
Domain Names & suggestions
Website structure optimization
Filename/URL optimization
Canonical issues and optimization
404 implementation & best practices
XML sitemaps
Robots
Performance optimization
HTML tags for SEO
Meta tags optimization
Header tags optimization
Image optimization
Internal link structure optimization
Content optimization
Blogging best practices
Structured data

Overview
Google webmasters tools overview
Introduction to quality link building
DA & PA overview
No follow vs do follow overview
Reciprocal linking overview
Competitive analysis
Directory submission
Social bookmarking
Article marketing
Forum posting
Profile listing
Blog commenting
Press release distribution
Rss/feeds overview & submission
Question/Answers

Guest blogging
Content curation
Video optimization & marketing
Slides marketing
Infographics marketing
Social media optimization

Google Base Optimization (Google My Business)
Citation building & NAP optimization

Google analytics overview
Usage of Google analytics
Data analysis & decision making

Conversion overview
Conversion analysis tools
Conversion analysis
Conversion Tracking
Conversion testing & optimization
CTR Improvements approaches

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